The Interactive Advertising Bureau (IAB) is a member supported organization that empowers the media and marketing industries to thrive in the digital economy. Our membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.
Reporting directly to the Vice President of Learning and Certification, the Director, Account Management, Learning and Certification will serve as a lead within IAB’s industry education team to provide optimal experience and insights for all members and partners participating in all IAB Certification and Learning programs. The ideal candidate will possess 5-7+ years of experience in a hybrid role combining Account Management, Operations and Customer Acquisition within the digital media industry. The ideal candidate for this role will have an equally balanced skill set for strategy and execution in developing new opportunities with an ability to identify strong industry direction, listening to member feedback and adhering to IAB Learning and Certification team’s strategic operating model.
Responsibilities (include but not limited to):
Account Development and Partner Management:
Serve as organizational lead to shepherd teams participating in IAB certification programs from preparation, training, testing, reporting and continued education initiatives.
Establish and provide best in class account support through the development of strategic relationships with IAB members and partners and cross-departmental relations.
Develop and deploy engagement programs for program participants and IAB members.
Work closely with IAB Investment Relations and Marketing teams to provide insight for participating organization to determine additional opportunities for participating in IAB initiatives.
Conduct analysis of program participants for key stakeholders to determine growth opportunities across geographic regions.
Regularly deliver webinar info sessions to corporate clients and large groups of individual participants (100+).
Identify key partners across industry and regions who can provide best in class training and continuing education opportunities.
Strategic Engagement and Operations:
Work closely with IAB teams across organization to create and execute new strategies for member engagement at individual and organizational level for members and partners.
Partner with marketing team on customer acquisition programs for both B-to-B and B-to-C audiences.
Regularly present program states to senior team in the form of financial forecasting, including LTV, ROI and CPA as well as program strategies and engagement projections regularly to senior team.
On an ongoing basis, work with operations team to identify and execute enhancements on IAB portal and partner sites for improved user experience resulting in increased program participation.
Work with operations to create execute pricing and product keys in salesforce for new or optimized programs.
Minimum of 5+ years Consulting, Account Management, Operations and/or customer acquisition experience.
Proven experience of scaling a business through business development, growth acquisition and relationship management.
Passion for improving knowledge and skill set for digital media professionals.
Advanced knowledge of Microsoft Excel, and Powerpoint. Salesforce a must.
Excellent writing and presentation skills. Experience presenting regularly to executive leadership teams.
Strong project management skills, including project planning, communication, status and issue tracking, and delivery of on-time results.
Experience leading engagements from a consulting firm a plus.
Ideal candidate is a self-starter, confident, energetic, positive, focused, dependable, proactive, independent, resourceful, creative, team player and possesses a “can do” attitude.
Please send your resume and salary requirements to firstname.lastname@example.org for consideration.
IAB is an equal employment opportunity employer in accordance with federal, state, and local law. This position requires the final candidate to successfully pass an E-Verify check.
About Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.